Aristotle's systematic analysis of persuasion, identifying its three appeals—ethos, pathos, and logos. It remains the foundational text of Western rhetorical theory.
Sources for Aristotle — Rhetoric
Aristotle — Rhetoric in Rhetoric
Held in the Rhetoric chamber of the Babel Nexus Index.
- Cicero — De Oratore (On the Orator) (−55)
- Quintilian — Institutio Oratoria (The Orator's Education) (95)
- Demosthenes — The Public Orations (−323)
- Longinus — On the Sublime (100)
- Augustine — De Doctrina Christiana (On Christian Doctrine) (397)
- Vico — The New Science (1725)
- Blair — Lectures on Rhetoric and Belles Lettres (1783)